Group: Super Administrators
Joined: Dec. 2001
||Posted: Mar. 10 2002,7:16 pm
|Quote (dgridley @ Mar. 10 2002,02:06 am)|
|It helps to have the keyword (in this case, Geocaching) in the domain name in order to improve your chances of top positions on the search engines..|
Not entirely true.
Title Tag, Keyword usage, and link ranking are the more important factors.
Most search engine services stopped relying much at all on domain names for obvious reasons. Using "geocaching" as an example there are over 143,000 matches to a Google search for that keyword. Now even if they all used the word geocaching as part of the domain name (which would be a trick in itself) there are still going to be 139,980+ pages that don't make the "Top 20". Add to this that they also discovered site owners were snatching up every domain name they could think of with the keyword to try to cheat their way to the top, and it wasn't long before they (the search engines) realized it was not a very fair or accurate way to list sites.
Meta Tags helped but, as many site owners proved, this was an easy system to beat.
So now Google uses a patented method called "PageRank".
Pretty fair in the way it ranks sites, and pretty hard to fool.
Why use Google as the example? Because they are rated as the number one search engine and #2, #3 and #4 all use Google results themselves.
For more information on PageRank see This Article . While it is not an official white paper,it offers an easy to understand basic description of how it works.